Optimi has an opening for a proactive and results-oriented Digital Marketing Specialist to join a high-performing marketing team dedicated to innovation, growth, and creativity. You must be passionate about digital campaigns that drive brand success and customer engagement while thriving in an inclusive and fast-paced environment.

REQUIREMENTS

• Grade 12 (Essential)
• Diploma or degree in marketing, digital marketing, or a related field (Essential)
• Minimum of 5 years’ experience in a similar digital marketing role
• MS Office Suite
• CRM systems
• Digital marketing tools (Google Ads, Analytics, SEO platforms, email marketing tools, social scheduling software)
• Excellent English (spoken and written), any additional languages are a plus
• Professional and active social media presence 
  

DUTIES

• Plan and execute monthly email, SMS, and WhatsApp campaigns.
• Schedule, track, and optimise digital marketing platform performance.
• Manage campaign budgets and reporting.
• Lead the division’s Google marketing strategy.
• Execute demand-generation campaigns through Google Ads and SEO projects.
• Report on ROI and performance analytics.
• Maintain and improve search engine presence.
• Own and execute the social media strategy across Facebook, Instagram, LinkedIn, and TikTok.
• Plan, schedule, and track campaigns.
• Manage performance, engagement, and advertising budgets.
• Stay on top of trends and platform changes.
• Perform ad hoc updates and audits of websites and microsites.
• Ensure uptime, speed, and optimal performance.
• Perform regular maintenance and SEO audits.
• Contribute to internal marketing initiatives.
• Support reporting, PR submissions, and stakeholder updates.
• Actively collaborate with sales teams to align goals and results.

The position is based in Centurion.

Should you not receive a call from us within 14 days, please consider your application unsuccessful.